I have been running in the Farnborough / Camberley / Farnham and Bracknell areas since 2012 and have built up my offering to be able to help Venues across Berkshire, Surrey and Hampshire find new customers and parents find new and fun things to do, including everything from the tiny church groups, up to the big theme parks. I also offer special packages just for Holiday camps.
I do this in a number of ways to try and make it as easy as possible for families to find something suitable for them.
mothers adventure group https://www.facebook.com/groups/motherswhogetoutforadventure
I enter all the events/attractions and classes into the events search engine, so they are accessible on the web (and google). I create each venue their own profile which links to all your activities, and I also interlink venues to make it easier for families to find activities. So for example, if someone is looking at Sport4kids then they will see that you are a similar class. Once venues activities are in the search engine, they appear in the search results see
2. I use the information I have on the search engines to create useful content to help identify activities for each demographic. I do this with videos/posters/blogs and timetables, Organising everything into easy to use posters by age and activity. If I feel there is enough content I split out timetables to be more specific.
So each day of the week has a poster with the highlights of what is going on that day. Then each age range has a poster for what is going on for that age. I also create activity timetables to show music activities/sport activities etc.
The big "what's on" list can get a reach of between 15,000- 50,000 a week, and we get around 1000-2000 hits a week on the events search engine. and the pages / groups in general reach around 50,000+ people.
6. I do daily updates of what is going on "today" see here for an example, which I change depending on the weather
8. I create customers events and activities as Facebook events on the family events Facebook page and group.
10. For holiday camps I usually only advertise camps we have recently reviewed, Which enables me to answer questions from parents, and also makes sure that I only advertise the camps that children actually enjoy (I have stopped advertising some camps if multiple children have not wanted to go back).